Who: West Bromwich Albion Football Club
What: 20012/13 Season Ticket campaign.
How: Happy Giraffe developed a theme based around the passion of the fans and using bespoke photography highlighting that for many supporters football is a key part of their life - It's my club, it's my passion, it's my Albion. The campaign, included direct mail both on and off-line, advertising and web.
Who: Fitness Industry Association
What: Branding and corporate communications.
How: After a competitive tender process, the FIA appointed Happy Giraffe as its national brand partner. The mission, to develop its existing brand identity and manage its application across all marketing media. Projects to date include newsletters, member brochures, posters, HTML templates for daily email bulletins and issue-led releases, events and adverts to name a few.
“We’ve received a great response since working with Happy Giraffe. Members often comment how strong the FIA brand is and, despite the current economic climate, our membership base has continued to grow.”
What: To create a new look for Bards Walk in Stratford-upon-Avon - and co-ordinate all marketing activity prior to launch.
How: Having undertaken market research on perceptions of Bards Walk, Happy Giraffe developed new-look branding that built on the arcade from the competition on the high street. The new branding was rolled out across a range of marketing collateral, advertising, signage, promotional items and website. To unveil the new branding, Happy Giraffe organised a family fun day that was attended by over 400 guests, with the official re-opening marked by the launch of 250 balloons by the mayor of Stratford-upon-Avon. The end result of the new branding has results in increased footfall to the arcade as local visitors and tourists flock to discover Bards Walk.
What: To develop materials for Unicef Inspired Gifts.
How: Happy Giraffe was tasked with bringing Unicef's Inspired gifts offering to life. Happy Giraffe got its hands dirty and created a bright and vibrant canvas for the campaign using potato prints as stamps relating to each of the gift ranges. A range of campaign materials was developed, from a printed catalogue with a branded letter and mailing pack, to the packaging and design of the gift card. HTML emails were also provided to raise awareness of the gifts range and were successful in driving traffic to dedicated website.
Who: Energy Training Hub
What: AN identity and launch materials for a new enterprise venture from Dudley College to ensure immediate take up of services.
How: Renewable energy technologies are the hot thing. Dudley College was one of the first hubs in the country in the country to be chosen to deliver commercial training as part of a national network. We were asked to come up with an identity for the new venture, separate to that of the college but still retaining the same core brand values. Focusing on the expertise of its training staff, we developed the name, 'been there, done that, got the training' strapline and an exciting new visual identity. Promotional brochures, website, training materials, media relations and direct mailings were all undertaken for launch. The Energy Training Hub won its first major contract within two months of launch and continues to go from strength to strength.
Who: The Church of England Academy Services Ltd (CASL) on behalf of lead sponsor, the Diocese of Exeter.
What: Following a successful consultation process, All Saints Academy, Plymouth needed a brand identity to convey the aspirations of the Academy in time for the start of the Autumn term 2010.
How: Student representatives worked on three themes to help create the Academy’s identity: Target, Beacon and Confidence. The rest of the school then voted on the design ideas and the resounding winner was Beacon – getting a whopping 70% of the students’ votes! The beacon is symbolic of a guiding light, which is very much the thinking behind the whole Academy, and the final design draws inspiration from Smeaton’s Tower in Plymouth.
Who: The King Edward VI Foundation.
What: The Foundation needed a striking brand identity for its first Academy, King Edward Sheldon Heath Academy (KESH) in Birmingham.
How: Happy Giraffe adopted elements of the Foundation’s identity and devised a bold typographical logo to ensure the Academy had a confident new brand based on strong traditions. With the full input of the student body as well as the sponsor, KESH has an exciting new identity covering uniform and collateral ready for opening in September 2010.
Who: E-ACT - The Oldham Academy North.
What: Full brand consultation and identity.
How: The Oldham Academy North (TOAN) was seeking an exciting new identity to position it as an outstanding organisation, committed to high academic standards with a strong emphasis on pastoral care. Working with students and the senior team, Happy Giraffe created a confident identity using iconic imagery and bold typography. This was then applied across the board – uniform, prospectus, signage, stationery and website – ready for the launch of the new academy.
Who: Goodness From Eden Group
What: To create a new brand name and identify for milk and dairy products and to provide collateral to support its launch.
How: Happy Giraffe was asked to create a brand that would compete with well-known and established premium milk and dairy products. After extensive research into the market and the competition, Goodness from Eden was born and the new brand identity was created to stand out within a crowded marketplace. A range of materials were developed to raise awareness of the new brand and to to support the launch to existing customers and other local retailers, including flyers, posters and website designs. JN Dairies has seen a healthy increase in sales since the launch of Goodness from Eden and its popularity continues to grow.
Who: Dudley Sixth
What: An appealing brand identity for an exciting new Sixth Form in Dudley ready for applications in 2011/2012.
How: The first thing we did was talk to fifteen-year olds about what they would want to see from a sixth form college. We also reality checked this with parents before setting about creating an identity that would ensure Dudley Sixth stood out from the crowd. Aimed at A level students keen to learn, we decided to challenge their grey matter with the strapline 'Provocking Thought' and some fantastic illustrations. A limited set of promotional postcards proved a big hit at local school open evenings, with a second and even third reprint being required to keep up with demand. A dynamic website was turned around in double quick time to meet the challenging deadlines and an impressive prospectus followed hot on its heels. With targets of 120 students in year one, registrations of interest topped 800 in the first promotional drive - and we're still counting!
Who: Co-Operative Energy
What: Launch campaign for the new energy offer.
How: Looking at the core values of the brand Happy Giraffe developed a campaign theme to clearly differentiate the brand from the big 5. The campaign included, both on-line and off-line advertising and targeted e-mail campaigns.
That’s what creative design is all about. Communicating your brand on all levels – visual, emotional and verbal - and bringing your marketing to life.
We create stand out designs for clients that attract their target audiences by delivering visual impact, emotional response and clear messages. We design for traditional and digital media.
Design services include:
© 2013 Happy Giraffe Limited
Registered office: Sandford House, 6 & 7 Lower High Street, Stourbridge, DY8 1TE. Company registration number 4587931.