South Staffordshire PCT

How do you get more people to visit their local dentist?

Many folks hate going to the dentist and, to add to their pain, the good people of South Staffs were trudging across county to see one as they didn’t realise NHS dentists were available in their area. Commissioned by the Primary Care Trust to raise awareness of its local NHS dental services, we built a cheery campaign around the simple, entirely reasonable question: “Why go miles for your smiles?”

Result

Our stickers, ad vans, flyers and poster kits paid back in teeth: around 93 per cent of dentists in the area reported an uptake in registrations.

Give us a call on +44 (0)1384 394 582 or email hello@happy-giraffe.com to discuss any questions you may have.