Happy Giraffe’s founder Heidi has a stellar corporate background, flying high in roles that included UK brand manager for a FTSE 100 IT services company and European marketing director for an internet infrastructure and datacentre company. A Chartered Marketer, she’s amazing at strategy; comms and copywriting; facilitating and influencing at board level. Happy Giraffe was Heidi’s first baby … she’s also a proud mum to two inquisitive, happy human children.
I love to see clever copy that shows a brand understands you as a customer and engages with you. I love Johnny Boden’s personal little notes to me that come with my money-off vouchers and catalogues (yes, I know it’s just variable data mailing but it works!).