Drowning Prevention Week 2013
By Marketing, posted 19th June 2013 at 12:37PM
Happy Giraffe has been working on the creative for the Royal Life Saving Society UK's Drowining Prevention Week (22nd - 30th June 2013).
The annual campaign, launching next week, aims to reduce the number of drowning and near drowning incidences that happen every year in the UK.
Campaign elements include offline collateral - such as learning resources, campaign packs and fundraising guides, through to online website designs, interactive games and an all singing and dancing animation featuring Perry and friends, injecting creativity and fun to ensure that everyone knows how to stay safe and have fun near water.
During Drowning Prevention Week, water safety is promoted in schools, leisure centres, local communities and widely through the media.