happy-giraffe.com - Clients
We like working with happy clients
We like working with happy clients.Our aim is to make them even happier through our clever thinking, creative ideas and expert delivery. There’s no typical client for Happy Giraffe – from start-ups to blue chips, accountants to zoologists (well, maybe not the last one) – we like a good challenge.
Take a look at some of our clients to find out more.
If you have a challenge for us or are a zoologist with marketing needs, get in touch by clicking here
Academies
Requirement
Happy Giraffe has proved to be the agency of choice for a number of Academy sponsors and has been involved in many aspects of the Academy transition process up and down the country.
From consultation to branding, we've had a hand in Academies sponsored by educational trust E-ACT, The Church of England Academy Services Ltd and the King Edward VI Foundation.
We work directly with students, staff and local communities to ensure everyone has their say on proposed Academies and design ideas.
Solution
So far we've facilitated comprehensive public consultations for:
- Shenley Academy, Birmingham
- Heartlands Academy, Birmingham
- The proposed Academy at John Kitto Community College, Plymouth
- The proposed Academy at Salisbury High School, Salisbury
we've undertaken consultation elements at:
- Parkwood, Sheffield
- Intake High, Leeds
and we've successfully branded:
- Shenley Academy, Birmingham
- Heartlands Academy, Birmingham
- North Birmingham Academy, Birmingham
- The Crest Girls Academy, Brent
- The Crest Boys Academy, Brent.
Current projects include brand identity creation for:
- King Edward VI Sheldon Heath Academy, Birmingham
- The Oldham Academy North, Oldham
- Sarum Academy, Salisbury
- All Saints Academy, Plymouth
...and facilitating the public consultation process for:
- the proposed Academy at Winsford, Cheshire
Balfor Recruitment
Requirement
Award-winning Birmingham-based recruitment consultancy, Balfor, approached Happy Giraffe for support in both differentiating and repositioning its brand in the crowded marketplace and to inject some fun into its marketing collateral.
The company has specialist divisions in Commercial, Construction, IT, Education, Social Care and Sales and Marketing and needed a new identity which would bring all of these departments together and reflect the company's brand values.
The imagery needed to be innovative, fresh and versatile enough to be applied to a wide variety of media including stationery, brochure, web, internal signage, advertising templates etc. Literature needed to appeal to both employers and potential candidates.
Solution
We came up with fresh new concepts featuring child models and the strapline 'be whatever you want to be', creating a quirkier brand and developing a distinctive tone of voice for Balfor's literature.
You could say that Happy Giraffe has helped Balfor to 'be whatever they want to be'!
Click here to see the brochure which was one of the results of our Balfor project.
Basepoint plc
Requirement
With 21 managed business centres across the South and Midlands, Basepoint has some ambitious growth plans over the next three years. It was looking for a full service marketing agency to help it achieve those plans and help raise its awareness in a competitive marketplace.Solution
Working with the senior management team we have helped move the company's brand on - refreshing and revitalising its messages and identity through advertising and direct mailing activities.
This is being extended to an exciting programme of internal and external communication introducing new branding and marketing collateral over the coming year.
Fitness Industry Association
Requirement
The Fitness Industry Association found a perfect fit when it contracted Happy Giraffe to deliver ongoing support for many of its campaigns.
As the fitness industry's trade body, the FIA is responsible for promoting health and fitness, maintaining standards and encouraging memberships at health clubs, gyms and leisure centres nationwide.
It needed a full-service agency capable of thinking on its feet with the ability to consistently deliver quality results.
Solution
From brand development, newsletters and direct mail, to posters, certificates and event support - the Happy Team has provided its marketing know-how to help the FIA promote its fitness know-how to get 'more people, more active, more often'.
See the member benefits brochure for one example of how we've moved the FIA forward since beginning our contract.
Fresh Space Limited
Requirement
A leading, family-run property developer based in Staffordshire, Fresh Space builds fantastic homes - from apartments to luxury detached houses. It needed an agency to make sure its marketing was just as fantastic.Solution
Giving Fresh Space a bit of a Happy Spring Clean, it was out with the old, in with the new. We gave the brand a big overhaul and moved the company's literature and advertising on a whole leap.
The result has seen co-ordinated campaigns across literature, advertising, events and PR - helping to raise the profile of Fresh Space, boost footfall and sales along the way.
See the different approach we've taken to development brochures by following these links for the Stroll and Withington sites.
Holywell Spring Water
Requirement
Holywell Spring Water asked Happy Giraffe to design and implement a lead generation campaign to assist in the product's launch to market.
As the still and sparkling water enjoys a rich historical provenance and supply is limited by the spring, the traditionally styled product is aimed at higher end restaurants and hotels.
Solution
The Happy team drew up an initial list of 250 establishments which fitted the target market criteria, within a 25 mile radius of the Holy Well itself.
Our in-house designers then devised a memorable fold-out direct mail piece which was followed up with an appointment setting phone-call.
The end result was a fabulous 15% conversion rate and a contract to supply AA Restaurant of the Year England 2009, Michelin starred Purnell's in Birmingham!
We'll raise our glasses to that!
King Edward VI High School for Girls
Requirement
The top performing independent school in the country and one of the most highly regarded in Birmingham. KEHS wanted a marketing strategy and schedule of promotional activity to ensure they stayed ahead of the competition, increasing attendance at open days and attracting the brightest minds in the area.Solution
Happy Giraffe worked with pupils, parents and teachers to identify and understand its key values. Research was undertaken as well as workshops to develop the brand and devise a marketing campaign.From the results of the research, exciting new imagery has been developed reflecting the school's core values. These have been applied across a stunning new website, adverts, promotional literature and signage.
Ladson Group
Requirement
Cheshire-based property developer, Ladson Group asked Happy Giraffe to create a top-notch brand identity for its first venture into retirement property; the conversion of a former police station into luxury apartments in Neston.
Solution
Our in-house creative team used imagery inspired by the nearby estuary as the foundation for the branding which has been applied to hoardings, development brochure and The Renaissance website.
Ladson Director, Ashley Ladson, says "We are all very impressed with the service of Happy Giraffe and well done to Rachel."
Click here to see The Renaissance brochure for yourself.
Since undertaking the initial project for Ladson, Happy Giraffe has created brand identities for two further developments, Tall Trees and The Heights - two exclusive, unique family homes in Prestbury, Cheshire.
Follow these links to view the bespoke brochures for Tall Trees and The Heights
National Apprenticeship Service
Requirement
Having worked with the LSC on various other projects previously, Happy Giraffe was contracted by the National Apprenticeship Service (NAS) to project manage the West Midlands' Apprenticeship Awards 2009.
The NAS needed an agency which could provide comprehensive support to ensure the day was a resounding success.
Solution
From choosing the ideal location and hosts to theming the event, commissioning trophies and designing invitations, event programme, menus and signage, Happy Giraffe's multi-talented team ensured the day went without a hitch!
We even managed to find time to film the finalists on location and achieve some brand building local PR to top it off! All in a day's work for the Happy team!
South Staffordshire Primary Care Trust
Requirement
Happy Giraffe has provided its extensive expertise to South Staffordshire Primary Care Trust on a number of occassions with results ranging from public health communications campaigns to corporate presentations.
Solution
Our numerous outputs for SSPCT have included campaign designs, advertising vans, promotional items, posters, brochures, z-cards, corporate film clips, annual report design, presentation assistance and a 30 minute film aimed at young people.
'NHS - The Reality' was produced to coincide with the NHS's 60th birthday and aimed to inform young people of the vast array of careers available within the NHS and specifically SSPCT.
Using a variety of funky filming techniques to engage the target market, Happy Giraffe delivered a comprehensive overview of life in the NHS.
Click here to view the finished film for yourself.
Steel and Jelly
Requirement
When Birmingham based menswear outfit, Steel & Jelly, needed a Spring/Summer 09 lookbook and new website, it turned to Happy Giraffe for support.
The company currently supplies independent menswear retailers nationwide and needed a lookbook to introduce its latest collection and a website which will eventually contain an e-commerce portal for stockists to order merchandise online.
The Steel & Jelly brand is built around traditional tailoring with a contemporary twist which appeals to discerning consumers with a desire for quality clothing which sets them apart from the crowd.
Solution
Happy Giraffe worked with the existing Steel & Jelly brand to produce a showcase lookbook befitting of the company's image as a young, exciting organisation with serious aspirations.
The lookbook has been distributed to independent retailers nationwide so look out for the Steel & Jelly brand in a store near you...
The first phase of the new website, www.steelandjelly.com has gone live and slickly encompasses all of Steel & Jelly's brand values, appealing to both retailers and consumers alike.
The National Farmers Union (NFU)
Requirement
Having already seen Happy Giraffe's inovative use of a cow for a previous client, the NFU contracted us to add some creative flair to the latest edition of its glossy publication, Farm, food and countryside.
The 28 page full-colour magazine is aimed at families who are interested in finding out where their food comes from and any environmental issues associated with food production.
Solution
Happy Giraffe laid-out supplied content in a clean and colourful way which would appeal to both children and parents.
Our in-house design team ploughed through the project to ensure the magazine was ready for the last ever Royal Show which attracted over 114,000 visitors!
Click here to read the finished magazine
TigerTurf
Requirement
Solution
Happy Giraffe designed an interactive brochure to showcase the new product to its fullest potential. A finger-flipper was also produced as a DM piece for schools, with one head teacher requesting extra samples for his pupils to play with! Other projects to date include HTML newsletters, a web-based corporate presentation, signage and an easy to use product card-based brochure.
Click here to view the results of the latest project in the ongoing collaboration between Tigers and Giraffes...
UNICEF UK
Requirement
The UK committee for international children's charity, UNICEF, was looking for an agency with some really fresh ideas to design a vibrant new brochure for its ethical gifts initiative, Inspired Gifts.
Solution
Following a competitive four-way pitch, Happy Giraffe's creative streak shone through and clinched the deal. Inspired Gifts officer, Alex Rainford-Roberts, comments, 'The ethical gifts market is growing rapidly as more customers are looking for alternatives to conventional gifts. We wanted to make our range stand out from the competition and we are thrilled with the results.'
Click here to browse the finished brochure.
UNICEF UK had such a great response to the first brochure that it asked us to design the Autumn/Winter and following Spring/Summer versions as well.
