happy-giraffe.com - Clients
We like working with happy clients
We like working with happy clients.Our aim is to make them even happier through our clever thinking, creative ideas and expert delivery. There’s no typical client for Happy Giraffe – from start-ups to blue chips, accountants to zoologists (well, maybe not the last one) – we like a good challenge.
Take a look at some of our clients to find out more.
If you have a challenge for us or are a zoologist with marketing needs, get in touch by clicking here
Balfor Recruitment
Requirement
Award-winning Birmingham-based recruitment consultancy, Balfor, approached Happy Giraffe for support in both differentiating and repositioning its brand in the crowded marketplace and to inject some fun into its marketing collateral.
The company has specialist divisions in Commercial, Construction, IT, Education, Social Care and Sales and Marketing and needed a new identity which would bring all of these departments together and reflect the company's brand values.
The imagery needed to be innovative, fresh and versatile enough to be applied to a wide variety of media including stationery, brochure, web, internal signage, advertising templates etc. Literature needed to appeal to both employers and potential candidates.
Solution
We came up with fresh new concepts featuring child models and the strapline 'be whatever you want to be', creating a quirkier brand and developing a distinctive tone of voice for Balfor's literature.
You could say that Happy Giraffe has helped Balfor to 'be whatever they want to be'!
Basepoint plc
Requirement
With 21 managed business centres across the South and Midlands, Basepoint has some ambitious growth plans over the next three years. It was looking for a full service marketing agency to help it achieve those plans and help raise its awareness in a competitive marketplace.Solution
Working with the senior management team we have helped move the company's brand on - refreshing and revitalising its messages and identity through advertising and direct mailing activities.
This is being extended to an exciting programme of internal and external communication introducing new branding and marketing collateral over the coming year.
Birmingham City Council
Requirement
Clever thinking and support to raise awareness of BIG Marketplace - a new initiative to promote joint working between designers and industry. As an online service, the measurement of success would be hits on the related website.Solution
A short, intensive PR campaign was created using case studies of successful partnerships, strong photography and email shots. Happy Giraffe carried out interviews, developed case studies for the press and identified a number of established creative networks across the city to raise awareness of the project.The results were extensive coverage in local papers and a 450 per cent increase in membership to BIG Marketplace.
Chamber of Commerce
Requirement
Birmingham, one of the oldest established Chambers in the UK, asked Happy Giraffe to develop a brand identity to launch a new commercial venture delivering business support services throughout the UK and the rest of the world.Solution
Happy Giraffe worked with the team to explore the personality and values of the organisation in order to develop the brand identity. The main aim was to develop a brand that would have universal appeal and travel well. The results were comprehensive branding guidelines covering logo, colours, language, imagery and application.Marketing tools delivered included multi-language literature, an international website with individual country mini sites, advertising, direct mail, exhibitions and even office decor!
The brand has already travelled to Latin America, Poland and Ireland, helping the team to secure new business contracts.
Connexions
Requirement
Young people in the Black Country are being asked to share their views on what they want to see for the future to inform Black Country Consortium's 30-year vision for the region. As part of this, a conference and ongoing forum has been established to give young people the opportunity to make their voices heard.
Connexions wanted to give this whole process an identity that would relate to those aged 14 to 19.
Solution
The Happy team worked with a group of young people to understand their influences, likes and dislikes. We held workshops to get their creative input and invited them to work alongside our designers to come up with different identities. Three possibilities were presented to around 100 young people and put to the vote using an electronic push button system - very 'Who Wants to be a Millionaire!'
CPL plc
Requirement
CPL Interiors plc is a leading fit out and refurbishment contractor working with construction professionals for a range of projects in the commercial, government and industrial property sectors. Many of its clients include well-known blue chip names and it has worked on several prestigious multi-million pound contracts.
Having grown organically, it wanted to refresh its brand to ensure consistency and develop a great looking website to showcase its work and range of services.
Solution
We took the existing brand, added a bit of Happy magic and came up with a more consistent and colourful approach. The result was a completely refreshed range of stationery as well as a brand spanking new website that not only looked good but was easy to navigate, getting to information quickly and easily. You could say we've added the exterior gloss to the interiors company!
Edutrust
Requirement
The British Edutrust Foundation - a not-for-profit organisation promoting excellence in schools - selected Happy Giraffe to lead the consultation process for two potential Academies in Birmingham.
In order to hold a comprehensive public consultation, Edutrust needed an agency capable of gaining the views of all stakeholders involved with the proposed Academies and reporting findings back to tight deadlines.
Solution
Happy Giraffe produced a comprehensive strategy to gain stakeholder input which included:
- Design and production of consultation documents for both schools
- Organisation and facilitation of open days and consultation events aimed at all stakeholders: pupils/parents/staff/local community/councillors etc. An interactive voting system was used for the pupil events which went down a treat!
- DVD production for use at the events
- Design and built of websites
- PR activity to monitor local press and manage information when appropriate
The list goes on!...
Edutrust was so impressed by our innovative approach to gaining the views of all stakeholders that it has recently commissioned Happy Giraffe for further projects.
Fresh Space Limited
Requirement
A leading, family-run property developer based in Staffordshire, Fresh Space builds fantastic homes - from apartments to luxury detached houses. It needed an agency to make sure its marketing was just as fantastic.Solution
Giving Fresh Space a bit of a Happy Spring Clean, it was out with the old, in with the new. We gave the brand a big overhaul and moved the company's literature and advertising on a whole leap.
The result has seen co-ordinated campaigns across literature, advertising, events and PR - helping to raise the profile of Fresh Space, boost footfall and sales along the way.
Friel Homes
Requirement
Staffordshire-based Friel Homes has built its reputation on its impressive build quality, but needed to reposition itself in today's competitive market place. Friel Homes required a strategic consultancy service and watertight delivery of the resultant marcomms operation across the full mix.Solution
A complete re-evaluation of the core brand values led to a strong and uniquely different brand proposition and identity, to build on Friel Homes' existing reputation. A targeted media schedule was produced along with some brand new on-site marketing. Add to this a few crowd-pleasing events and a robust PR campaign to get them noticed in the local press and the result is guaranteed success!
King Edward VI High School for Girls
Requirement
The top performing independent school in the country and one of the most highly regarded in Birmingham. KEHS wanted a marketing strategy and schedule of promotional activity to ensure they stayed ahead of the competition, increasing attendance at open days and attracting the brightest minds in the area.Solution
Happy Giraffe worked with pupils, parents and teachers to identify and understand its key values. Research was undertaken as well as workshops to develop the brand and devise a marketing campaign.From the results of the research, exciting new imagery has been developed reflecting the school's core values. These have been applied across a stunning new website, adverts, promotional literature and signage.
Learning and Skills Council
Requirement
Happy Giraffe has lent its marketing expertise to the Learning and Skills Council on a variety of initiatives. These have included Basic Skills, the Skills Hotline and Train to Gain. From market research through creative design to event management, we've turned our multi-talented team to every challenge.Solution
Our latest project was running a series of employer events in Birmingham and Staffordshire to promote Train to Gain - the national staff development programme that offers advice and training support. A full marketing programme was developed involving identifying venues, booking and briefing keynote speakers, designing and distributing invites as well staging and staffing the whole thing. On top of all that we produced a promotional video involving local employers who had made the most of Train to Gain. Phew!
Mensa and Wow! Stuff
Requirement
Gadgets and gifts galore! Wow Stuff offers a one-stop shop - from inventing the products right through to manufacture, packaging (own label or licensed brand) and fulfilment. It needed help in developing branding for an exciting new range of puzzles being launched in conjunction with MENSA.
Solution
We ran an interactive branding session with the MENSA and Wow Stuff teams to explore the brand and its many different facets. We then created a product brand hierarchy and naming protocols, packaging concepts and displays to promote the new puzzle range at overseas buyers shows. An intelligent solution by anyone's standards!
Quality Orthodontics
Requirement
Quality Orthodontics is used to transforming smiles, but when the Solihull-based orthodontist practice needed a makeover of its own, it chose us to do the job.Solution
Happy Giraffe rose to the challenge with a complete rebrand, applying the new look to stationery, brochures and newsletters across the boards. We also deisgned and built their website: www.qualityorthodontics.co.uk
Worthy of a big Happy Giraffe grin, we think!
Steel and Jelly
Requirement
When Birmingham based menswear outfit, Steel & Jelly, needed a Spring/Summer 09 lookbook and new website, it turned to Happy Giraffe for support.
The company currently supplies independent menswear retailers nationwide and needed a lookbook to introduce its latest collection and a website which will eventually contain an e-commerce portal for stockists to order merchandise online.
The Steel & Jelly brand is built around traditional tailoring with a contemporary twist which appeals to discerning consumers with a desire for quality clothing which sets them apart from the crowd.
Solution
Happy Giraffe worked with the existing Steel & Jelly brand to produce a showcase lookbook befitting of the company's image as a young, exciting organisation with serious aspirations.
The lookbook has been distributed to independent retailers nationwide so look out for the Steel & Jelly brand in a store near you...
The first phase of the new website, www.steelandjelly.com has gone live and slickly encompasses all of Steel & Jelly's brand values, appealing to both retailers and consumers alike.
TigerTurf
Requirement
TigerTurf makes innovative artificial grass for sport, landscape and leisure applications. The company turned to Happy Giraffe for additional marketing support to increase awareness of its new product range.Solution
Happy Giraffe designed an interactive brochure to showcase the new product to its fullest potential. A finger-flipper was also produced as a DM piece for schools, with one head teacher requesting extra samples for his pupils to play with! Other projects to date include HTML newsletters, a web-based corporate presentation and signage.
Who said that Tigers and Giraffes couldn't get on!
White Fire Group
Requirement
An exciting new residential property developer based in Birmingham, White Fire needed the marketing know-how to launch its new city development, The Horizon, with a bang.Solution
After establishing the development's branding, Happy Giraffe coordinated a range of activities that generated a record number of enquiries prior to launch. Literature, website, hoardings, PR, advertising and the organisation of an exclusive VIP launch combined with great success.
Yamaha Motor Europe
Requirement
With a phenomenally successful MotoGP team, Yamaha Motor Europe wanted to boost sales via its online store of branded merchandise. It selected Happy Giraffe to help it do this through a PR campaign to support online promotion. The aim was to raise awareness and boost sales.Solution
This was the first time Yamaha had tried a campaign of this type and so it wanted to ensure it could measure success. Happy Giraffe set about putting in place a comprehensive PR campaign plan - from identifying key media for both bike enthusiasts and lifestyle buyers through distribution to press cuttings.The production of a press kit sent to all leading journalists was followed up with personal contact and offers of 'exclusives' on new product ranges. The results have been fantastic with ranges selling out following initial campaigns and even a front cover slot on the UK's leading bike magazine. A 10% increase in orders was seen with order values doubling. All this and the delightful Mr Rossi!
