Big is beautiful
By Happy Giraffe, posted 03rd August 2011 at 8:44AM
We have worked on some big outdoor media in the past but our design team has been put to the test this month with the development of hoardings to wrap around the new Dudley College Evolve campus building. The entire perimeter measures 216 metres in total. The poor Macs are being stretched to their limits with the large format artwork.
The new hoardings form part of a major repositioning of Dudley College which is due to launch in September. The hoardings will be the first part of our work based around the theme of Hands-on Thinking since 1862, reflecting the colleges excellent record in employability combining practical skills with qualifications. It also aims to showcase the variety of vocational options available from engineering and business to visual arts and design.